Chinese communities around the world are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala. The mascot, named Si Shengsheng, embodies this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, a cherished tradition aired on Chinese New Year's Eve for over four decades, is one of the most-watched television events globally. The unveiling of Si Shengsheng has sparked excitement among viewers, who look forward to the blend of cultural performances, music, and entertainment that the Gala offers.
Si Shengsheng, the lively mascot, draws inspiration from traditional Chinese culture, symbolizing wisdom, adaptability, and the rejuvenating spirit associated with the snake in Chinese mythology. The logo and mascot aim to resonate with audiences both within China and internationally, highlighting the rich heritage and contemporary significance of the Lunar New Year festivities.
CMG's Vice President expressed enthusiasm about this year's Gala, stating, \"We hope that Si Shengsheng will bring joy and a sense of renewed energy to audiences worldwide as we celebrate the Year of the Snake together.\"
As preparations continue, anticipation builds among global viewers, business professionals observing cultural trends, academics studying cultural festivities, members of the Asian diaspora connecting with their roots, and travelers interested in experiencing China's vibrant traditions. The 2025 Spring Festival Gala promises to be a captivating event that unites people across continents in celebration of Chinese New Year.
Reference(s):
cgtn.com
