As Chinese communities around the world prepare to usher in the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled its latest logo and official mascot for the much-anticipated Spring Festival Gala.
The annual variety show, which has been airing on Lunar New Year's Eve for over four decades, will feature Si Shengsheng, a charming snake character embodying the spirit of the upcoming year.
Under the theme \"Year of the Snake, Keep your Spirits Awake,\" the Gala aims to capture the essence of resilience and vitality that the snake symbolizes in Chinese culture.
Si Shengsheng, designed with vibrant colors and dynamic expressions, represents wisdom, agility, and renewal—qualities associated with the snake in Chinese mythology.
The unveiling of the mascot and logo has generated excitement among global audiences, who look forward to the Gala's blend of traditional performances and modern entertainment.
The Spring Festival Gala is renowned for bringing together artists and performers from across the Chinese mainland and beyond, showcasing a rich tapestry of cultural acts that resonate with viewers worldwide.
As the Year of the Snake approaches, the Gala promises to deliver an unforgettable experience, uniting Chinese diaspora and enthusiasts of Asian culture in celebration of heritage and new beginnings.
With Si Shengsheng leading the festivities, the 2025 Spring Festival Gala is set to be a highlight of the Lunar New Year celebrations, embodying the spirit of the snake and inspiring audiences to embrace the future with vigor.
Reference(s):
cgtn.com
