Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of this significant cultural celebration, China Media Group (CMG) has unveiled the official logo and mascot for the upcoming Spring Festival Gala.
The mascot, named Si Shengsheng, embodies the spirit of the snake in Chinese culture. The gala's theme for this year is \"Year of the Snake, Keep Your Spirits Awake,\" reflecting a message of vitality and resilience.
CMG's Spring Festival Gala is an annual variety show that has been airing on Lunar New Year's Eve for over four decades. It is a staple of Chinese New Year celebrations, bringing together performances that showcase China's rich cultural heritage.
Si Shengsheng, the newly unveiled mascot, is designed to symbolize wisdom and rejuvenation, qualities traditionally associated with the snake in Chinese mythology. The logo featuring Si Shengsheng is expected to resonate with audiences worldwide, celebrating the fusion of traditional culture with contemporary expression.
As communities across the globe prepare for the festivities, CMG's announcement heightens the anticipation for the 2025 Spring Festival Gala, promising an event that honors tradition while inspiring a hopeful spirit for the year ahead.
Reference(s):
cgtn.com
