As Chinese communities worldwide prepare to welcome the Year of the Snake on January 29, 2025, the China Media Group (CMG) has unveiled the official mascot for its highly anticipated Spring Festival Gala. The mascot, named Si Shengsheng, is set to embody the spirit of this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, an annual variety show broadcast on Lunar New Year's Eve for over four decades, holds a special place in the hearts of viewers both in the Chinese mainland and abroad. The introduction of Si Shengsheng adds a fresh and modern touch to the longstanding tradition, blending cultural heritage with contemporary design.
Si Shengsheng is inspired by the rich symbolism of the snake in Chinese culture, representing wisdom, elegance, and rejuvenation. The mascot is expected to feature prominently throughout the gala, symbolizing the hope for a prosperous and spirited year ahead.
CMG's decision to introduce a mascot aligns with its efforts to engage younger audiences and foster a deeper connection with Chinese traditions. The gala's theme, \"Keep Your Spirits Awake,\" encourages viewers to embrace the challenges of the new year with vitality and resilience.
Around the world, members of the Chinese diaspora and enthusiasts of Chinese culture eagerly anticipate the Spring Festival Gala. The event not only showcases top-tier performances but also serves as a cultural bridge, uniting people through shared heritage and festivities.
With the unveiling of Si Shengsheng, excitement builds for the upcoming celebrations. As the Year of the Snake approaches, communities prepare to honor age-old customs while looking forward to new beginnings.
Reference(s):
cgtn.com
