Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the festivities, China Media Group (CMG) has unveiled the official logo and mascot for its renowned Spring Festival Gala, a beloved annual variety show that has been airing on Lunar New Year's Eve for over four decades.
Introducing Si Shengsheng, the charming snake mascot embodying this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\" The mascot's name, rich in cultural significance, plays on the Mandarin word for \"snake\" (she) and symbolizes vitality, wisdom, and renewal—qualities traditionally associated with the snake in Chinese culture.
The newly revealed logo features Si Shengsheng in vibrant hues, intertwining traditional Chinese artistic elements with a modern aesthetic. The design aims to resonate with audiences of all ages, both within China and across the global Chinese diaspora, highlighting the enduring appeal of Chinese cultural heritage.
The Spring Festival Gala, produced by CMG, is one of the most-watched television events worldwide, uniting millions of viewers in celebration. This year's edition promises an array of spectacular performances, showcasing China's rich cultural tapestry and contemporary artistic expressions.
As communities gear up for the Lunar New Year, Si Shengsheng stands as a symbol of hope and rejuvenation, capturing the festive spirit and fostering a sense of unity among Chinese people around the globe.
Reference(s):
cgtn.com
