Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the Lunar New Year celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its highly anticipated Spring Festival Gala.
The mascot, named Si Shengsheng, embodies the spirit of the snake in Chinese culture. With its sleek design and vibrant colors, Si Shengsheng is set to charm audiences during the Gala, an annual variety show that has been a staple of Lunar New Year’s Eve for over four decades. This year’s theme, “Year of the Snake, Keep Your Spirits Awake“, aims to inspire people to embrace new beginnings with energy and optimism.
The Spring Festival Gala, known for showcasing the richness of Chinese arts and culture, is one of the most-watched television events globally. It brings together performances ranging from traditional music and dance to contemporary acts and comedy sketches. The introduction of Si Shengsheng adds a fresh element to the Gala, symbolizing renewal and the enduring power of cultural traditions.
CMG’s creative team drew inspiration from ancient Chinese mythology and modern design trends to create a mascot that resonates with audiences of all ages. “We wanted Si Shengsheng to represent not just the snake as a zodiac animal but also the qualities it embodies—wisdom, grace, and adaptability,” said a spokesperson from CMG.
Global audiences and the Chinese diaspora are eagerly awaiting the Gala, which serves as a cultural bridge connecting communities worldwide. Business professionals, academics, and cultural enthusiasts alike find value in understanding the traditions that shape one of Asia’s most significant celebrations.
As preparations continue, the excitement builds for what promises to be a spectacular event highlighting the depth and vibrancy of Chinese culture.
Reference(s):
cgtn.com
