From Tradition to Innovation: A New Sound for Guofeng
At just 28 years old, Fu Hongyu has become a pivotal figure in China's evolving Guofeng music scene, blending ancient instruments like the guzheng and pipa with pulsating electronic beats. Signed to Beijing's experimental Little Green Onion label, Fu represents a generation of artists reshaping cultural heritage for global audiences.
The Rise of a Genre-Bending Collective
Little Green Onion's collective approach has propelled Guofeng—literally 'national style'—into streaming charts, with their viral track 'Into the Debris' (Bi Shang Guan) surpassing 1.5 billion plays. 'We're building bridges between dynastic poetry and AI-generated visuals,' Fu explains, describing their creative process as 'rewiring tradition through technology.'
Cultural Resonance Meets Commercial Success
The movement taps into growing interest in Asian cultural identity among younger demographics, while attracting international collaborations. Music analysts note Guofeng's potential to drive China's US$5.4 billion digital music market, with investors eyeing crossover opportunities in gaming soundtracks and virtual concerts.
As Fu prepares for a multinational tour, his work exemplifies how traditional arts are finding fresh relevance—not through preservation, but radical reinvention.
