Hainan Province, renowned for its tropical landscapes and sandy beaches, is gaining global attention for another treasure—its unique coffee culture. The small town of Xinglong, nestled in Wanning City, has become a focal point for coffee enthusiasts worldwide.
Recently, Polish vlogger Piotr Polska embarked on a journey through Xinglong Coffee Valley to uncover the secrets behind Hainan’s distinctive coffee. His exploration shed light on the centuries-old traditions that have shaped the region’s coffee production and how it has evolved into a modern, eco-friendly industry.
"I was fascinated by the intricate process of cultivating and processing coffee here," Piotr shared. "The farmers have ingeniously blended traditional methods with sustainable practices, creating a coffee experience that’s both unique and environmentally conscious."
The coffee culture in Hainan dates back hundreds of years, influenced by various cultures and innovations. Xinglong, in particular, has been at the heart of this development, with its rich soil and favorable climate providing ideal conditions for coffee cultivation. The town’s dedication to preserving its heritage while embracing innovation has made it a popular destination for tourists and coffee aficionados alike.
The rising interest in Hainan’s coffee is not just a local phenomenon. The fourth China International Consumer Products Expo (CICPE), held from April 13 to 18 in Haikou, the provincial capital, showcased Hainan’s coffee alongside over 4,000 brands from 71 countries and regions. The expo highlighted the province’s growing influence in the global market and its commitment to promoting sustainable and high-quality products.
Local officials believe that the unique coffee culture is more than a beverage—it’s a bridge connecting Hainan to the world. "Our coffee represents the harmony between tradition and modernity," a representative from Xinglong Coffee Valley stated. "We are thrilled to see visitors from all over the globe appreciating what we have cultivated here."
For business professionals and investors, Hainan’s coffee industry presents promising opportunities. The emphasis on eco-friendly practices aligns with global trends toward sustainability, making it an attractive sector for investment and collaboration.
As academics and researchers delve into the socio-economic impact of Hainan’s coffee culture, the region continues to welcome travelers eager to experience its rich history and vibrant community firsthand. The story of Xinglong is a testament to how a local tradition can captivate a global audience, fostering connections that transcend borders.
Hainan’s coffee journey is a compelling narrative of innovation, sustainability, and cultural pride. With international figures like Piotr Polska bringing attention to this unique destination, Xinglong’s aromatic coffee heritage is set to enchant even more of the world.
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Polish vlogger wanders through Hainan's coffee-scented Xinglong Town
cgtn.com
