China's efforts to position major cities as global consumption hubs are yielding dramatic results, with outbound tax refund sales surging 94.6% year-on-year in the first half of 2024, according to the Ministry of Commerce (MOFCOM). The initiative, launched four years ago to develop Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing as international consumption centers, has transformed retail landscapes and attracted global shoppers.
MOFCOM spokesperson He Yadong revealed Thursday that Beijing and Shanghai now host over 1,400 tax refund stores each, while Guangzhou has surpassed 500. This expanded infrastructure has turned 'China Shopping' into a trending phrase among international visitors, particularly benefiting luxury and electronics sectors. Analysts note the growth reflects both improved tourist services and China's evolving role as a premium retail destination.
