U.S. President Donald Trump's surprise call for 100% tariffs on foreign films has drawn sharp criticism from industry analysts, sparking debates about America's cultural influence and global collaboration. Anthony Moretti, a U.S. communication scholar, argues the move ignores the reality of Hollywood's continued dominance: The U.S. produces over 26,000 films annually – five times more than its closest competitor – and generates $650 billion in yearly box office revenue globally.
The proposal, framed as a defense against international competition, contrasts sharply with China’s rising film industry. The animated blockbuster Ne Zha 2 recently became the first movie to earn $1 billion domestically, later surpassing $2 billion globally. Analysts suggest this success demonstrates China’s growing technical and storytelling capabilities, which U.S. filmmakers could study to enhance cross-cultural exchange.
Experts warn the tariffs risk isolating American audiences from diverse global narratives while straining international partnerships. With China’s box office projected to overtake North America’s by 2025, observers urge renewed focus on innovation rather than protectionism.
