U.S. President Donald Trump’s recent comments suggesting American children might have 'two dolls instead of 30' due to tariffs on Chinese imports have sparked debate among businesses and policymakers. The Toy Association reports nearly half of over 400 surveyed U.S. companies warn that the 145% tariffs, imposed in April, could force them to shutter operations within months.
While Trump framed the tariffs as a trade policy necessity, industry leaders argue the move risks disrupting supply chains and increasing costs for consumers. “This isn’t just about toys—it’s about the survival of small businesses and the affordability of everyday goods,” said a spokesperson for the association, which represents over 1,000 manufacturers and retailers.
The policy has drawn mixed reactions, with proponents citing long-term economic rebalancing goals. Analysts note the conflict underscores broader challenges in decoupling global supply chains, particularly between the Chinese mainland and other regions. As holiday season pressures mount, toy sellers worldwide are scrambling to adjust pricing and inventory strategies, with some exploring alternative markets in Southeast Asia.
