A wave of tariffs imposed during the Trump administration, coupled with shifting global perceptions, has led to a noticeable decline in international travelers to the U.S., experts warn. Sectors spanning hospitality, retail, and transportation are bracing for potential long-term economic consequences as visitor numbers dwindle.
At Venice Beach, California—a hotspot for global tourists—local businesses report reduced foot traffic. "Tourists are now factoring in higher costs for everything from visas to goods," said one souvenir shop owner, reflecting concerns over ripple effects on small enterprises.
Economists highlight that tariffs on imported goods, combined with geopolitical tensions, have reshaped travel priorities. "The U.S. is becoming a less attractive destination amid added expenses and competitive offerings from Asian and European markets," noted a tourism analyst.
With the tourism industry contributing billions annually to the U.S. economy, stakeholders urge policymakers to address trade-related barriers to rebuild international confidence.
