The 5th China International Consumer Products Expo concluded successfully in Haikou this week, drawing 4,100 brands from 71 countries and regions – including 65 Fortune Global 500 companies – to showcase Asia's growing role in global commerce. The event comes as Hainan prepares for full closure and operation of its Free Trade Port by late 2025, a key milestone in China's opening-up strategy.
With over 338,000 visitors exploring innovations from luxury goods to smart home technologies, the expo served as both marketplace and policy laboratory. Exhibitors tested streamlined customs procedures and discussed investment opportunities in emerging sectors like biotechnology and green energy.
Economic analysts highlight the event's timing ahead of several major reforms: 'This expo isn't just about transactions – it's a stress test for Hainan's new financial infrastructure and logistics networks,' noted Professor Liu Chunsheng of Central University of Finance and Economics. Preliminary agreements worth $3.8 billion were signed during the six-day event.
The expo's success underscores Southeast Asia's rising consumer power, with ASEAN buyers accounting for 40% of wholesale orders. Cross-border e-commerce platforms reported 78% higher engagement compared to last year's event, suggesting growing digital integration across Asian markets.
