Visitors to Kunming’s Yunnan Ethnic Village were recently immersed in the vibrant traditions of the Naxi ethnic group during the annual Sanduo Festival, a 1,000-year-old celebration honoring their guardian god. Tourists joined locals in lively dances, sampled traditional cuisine, and witnessed rituals blending spiritual devotion with cultural heritage.
"Dancing with the Naxi people made me feel connected to their history," shared one traveler from France. The festival, marked by sacrificial ceremonies and communal banquets, offers a rare window into the Naxi community’s enduring customs, drawing global travelers seeking authentic cultural exchanges.
Yunnan Province, home to 25 ethnic groups, continues to promote such events as part of efforts to preserve intangible cultural heritage while boosting sustainable tourism. Analysts note that immersive experiences like these are increasingly shaping Asia’s travel trends, appealing to diaspora communities and cultural explorers alike.
