In 2024, several Chinese applications gained international attention, including Rednote, Deepsee, and TikTok. However, in the realm of online shopping, TEMU has emerged as the standout performer.
Owned by Chinese e-commerce giant PDD Holdings, TEMU was launched in the United States in September 2022, seven years after its Chinese counterpart Pinduoduo was established. Remarkably, TEMU became the most downloaded shopping app within its first month, surpassing retail behemoths Amazon and Walmart, as well as the emerging competitor Shein.
By the first quarter of 2024, TEMU's global monthly active users had surged by 614 percent compared to the previous year, reaching a total of 167 million. This substantial growth solidified TEMU's position as the most downloaded shopping app worldwide for 2024.
