In 2024, several Chinese apps such as Rednote, Deepsee, and TikTok made significant international headlines. However, in the online shopping industry, TEMU has taken center stage.
Owned by the Chinese e-commerce giant PDD Holdings, TEMU was established in the United States in September 2022, seven years after its Chinese counterpart Pinduoduo. Demonstrating remarkable growth, TEMU became the most downloaded shopping app within a month of its launch, surpassing retail giants Amazon and Walmart, as well as the emerging player Shein.
As of the first quarter in 2024, TEMU's monthly active users globally surged by 614 percent year-over-year, reaching an impressive 167 million. This exponential growth has cemented TEMU's position as the most downloaded shopping app worldwide in 2024, highlighting its influential role in the global e-commerce landscape.
