Nianli Festival, meaning \"Yearly Rite,\" is a grand communal worship event deeply rooted in the traditions of western Guangdong Province in south China.
Celebrated primarily during the Chinese New Year period, this centuries-old festival is most vibrant in the coastal cities of Maoming and Zhanjiang.
Unlike standard Spring Festival celebrations, Nianli extends beyond the New Year, often lasting through Lantern Festival and into the second month of the traditional Chinese calendar, with each village hosting its festivities on different dates.
Reference(s):
cgtn.com