The blockbuster success of \"Ne Zha 2\" has ignited a remarkable surge in merchandise sales across the Chinese mainland. Fans eagerly grabbed products featuring beloved characters from the film, leading to rapid sell-outs and heightened demand.
Officially licensed brand stores announced extensions for the arrival dates of pre-sold \"Ne Zha 2\" themed items, now expected to arrive in June. Notably, a store in Nanjing City, Jiangsu Province, reported that \"Ne Zha 2\" themed blind boxes were completely sold out, with pre-sales set for June 30 this year.
Sales figures reveal that authorized \"Ne Zha\" merchandise has generated over 50 million yuan (approximately $6.89 million) on various platforms, with transaction volumes continuing to rise. The overwhelming consumer response underscores the film's significant impact on both the entertainment and retail sectors.
Reference(s):
Merchandise sales soar as ‘Ne Zha 2’ breaks box office records
cgtn.com
