As the ice and snow tourism season is in full swing, Harbin, the capital of northeast China's Heilongjiang Province, continues to welcome an increasing number of visitors. Renowned for its diverse winter activities, expanding infrastructure, and warm local hospitality, the city remains a key destination in China's booming ice and snow economy.
During the previous winter season, Harbin hosted over 87 million tourists, marking a remarkable 300 percent year-on-year increase. Tourism revenue soared by 500 percent, reaching 124.8 billion yuan (approximately $17.3 billion). This significant growth underscores the city's appeal and the robust demand for winter tourism in the region.
This year, the momentum continues with strong demand for winter leisure travel. According to Chinese travel platform Qunar, Spring Festival hotel bookings in Harbin are up 76 percent from last year. The upcoming 2025 Harbin Asian Winter Games and the introduction of new winter-themed travel options have further fueled the city's allure.
Innovative Travel Experiences Drive Demand
To meet the growing interest, new winter-themed train routes have been introduced, enhancing accessibility and offering unique experiences for travelers. The K974 ice and snow-themed train, launched by China Railway Nanchang Group, now connects Xiamen and Harbin, making it more convenient for travelers from the south to enjoy the northern winter wonderland.
Another addition is the K5197 ice and snow travel photography train, which features specially designed cabins offering studio photoshoot services. This concept has gained popularity, particularly among elderly travelers seeking memorable experiences.
\"I am 72 years old this year. I came here to experience this tourist train and the travel photography service, and it has been a wonderful surprise,\" said Jin Yue, a traveler from Liaoning Province.
These innovative travel options not only provide convenience but also enrich the overall tourism experience in Harbin, attracting a broader demographic of visitors.
A Bright Future for Harbin's Winter Tourism
With continuous investment in infrastructure and the introduction of novel tourism offerings, Harbin is poised to strengthen its position as a premier winter destination. The city's commitment to enhancing visitor experiences ensures that it remains at the forefront of China's ice and snow economy.
As Harbin prepares for the 2025 Asian Winter Games, the city is expected to see further growth in tourism, bringing economic benefits and cultural exchange opportunities.
