Stocking up on festive goods, reuniting with loved ones, indulging in sumptuous reunion feasts, and attending vibrant temple fairs—the Spring Festival, the most cherished traditional celebration in the Chinese mainland, is not only a time for family gatherings but has also become a major driver of consumption.
This year, the government's designation of New Year's Eve as a statutory holiday has extended the Spring Festival holiday to eight days, creating even more opportunities for businesses to thrive.
Extended Holiday Fuels Tourism BoomThe eight-day holiday has ignited people's enthusiasm for travel. According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records in total trips, with cross-regional travel projected to reach 9 billion trips over the 40-day period.
During this Spring Festival, many people have opted for both family reunions and travel. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing.
Reference(s):
cgtn.com
