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2025 Spring Festival Gala: A Toast to Humanity and Cultural Heritage

On the eve of the Chinese New Year, families around the world gathered to watch the highly anticipated 2025 Spring Festival Gala, an annual celebration produced and broadcast by China Media Group. As the most significant Chinese festival centered on family reunions, the gala, known as \"Chunwan,\" has been a staple in Chinese households since 1983.

This year's gala was particularly special as it was the first since China's Spring Festival was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. The event reached new heights in showcasing human warmth and cultural heritage, bringing together performances that celebrated tradition and modernity.

The gala featured an eclectic mix of performances, from heartfelt music and comedy skits to traditional arts like opera and martial arts. Spectacular acts such as magic and acrobatics captivated audiences, highlighting the rich tapestry of Chinese culture. For the fourth consecutive year, viewers could enjoy the gala on vertical screens, a mobile-optimized format that has grown increasingly popular, garnering 130 million, 190 million, and 420 million views in the preceding three years.

The 2025 Spring Festival Gala not only honored the traditions of the past but also embraced the innovations of the present, offering a night of entertainment that resonated with people of all ages. It served as a testament to the enduring spirit of the Chinese people and their commitment to preserving and sharing their cultural heritage with the world.

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