China Media Group's (CMG) 2025 Spring Festival Gala on Tuesday delivered a dazzling cultural feast filled with laughter and joy, extending heartfelt wishes for the Year of the Snake to audiences around the globe.
The annual gala, a cherished tradition marking the Lunar New Year, surpassed all expectations by setting unprecedented records in real-time viewership and interactive engagement across domestic media platforms. Preliminary statistics revealed a staggering 2.8 billion views, marking a remarkable increase of 690 million from the previous year.
Embracing innovation, the gala's vertical screen-viewing feature captivated 496 million views, an 18.09 percent rise from last year, attracting 286 million users—a 14.4-percent increase. Social media platforms buzzed with activity, amassing 16.6 billion reads and 670 million interactions, up 13.75 percent compared to the previous year.
The gala's commitment to inclusivity was evident, with 52 million people benefiting from the broadcast's accessibility features, ensuring audiences of all abilities could partake in the festivities.
From mesmerizing performances to heartfelt messages, CMG's Spring Festival Gala continues to unite people worldwide, celebrating Chinese culture and ushering in the Year of the Snake with hope and joy.
Reference(s):
CMG's Spring Festival Gala: A cultural phenomenon reaching new heights
cgtn.com
