The China Media Group (CMG) brought the vibrancy of the Spring Festival to Melbourne, Australia, by hosting the 'Prelude to the Spring Festival Gala' on January 24. The event marked a significant cultural exchange, highlighting the universal appeal of one of China's most cherished traditions.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a heartfelt video message to attendees. Shen emphasized that the Spring Festival, celebrated by billions around the world, embodies profound cultural and emotional values such as family reunion, national prosperity, and harmony between humanity and nature.
"The Spring Festival has evolved from a traditional Chinese holiday into a global celebration," Shen remarked. "Its recognition as a United Nations holiday and its inclusion in UNESCO's Intangible Cultural Heritage list last year underscore its significance in promoting cultural unity and mutual understanding."
The event in Melbourne showcased traditional performances, lantern displays, and interactive activities, allowing attendees to immerse themselves in the festive spirit. Participants expressed appreciation for the opportunity to experience the richness of Chinese culture firsthand.
The 'Prelude to the Spring Festival Gala' serves as a bridge connecting people across continents, reflecting CMG's commitment to fostering international cultural exchanges. As the festival continues to gain global recognition, events like these play a crucial role in enhancing cross-cultural appreciation and friendship.
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CMG holds 'Prelude to the Spring Festival Gala' event in Melbourne
cgtn.com
