Around the world, Chinese communities are eagerly preparing to usher in the Year of the Snake on January 29, 2025. In celebration of this auspicious occasion, China Media Group (CMG) has unveiled the new logo and official mascot for its latest Spring Festival Gala, an annual variety show that has been airing on Chinese New Year's Eve for over four decades.
The mascot, named Si Shengsheng, is a vibrant and whimsical representation of the snake, a symbol deeply rooted in Chinese culture. Si Shengsheng embodies the theme of this year's gala: \"Year of the Snake, Keep Your Spirits Awake,\" aiming to inspire renewed energy and vitality as people embrace the challenges and opportunities of the new year.
The logo and mascot design draw inspiration from traditional Chinese art and folklore, blending modern aesthetics with cultural heritage. The unveiling ceremony featured performances and insights from the creative team behind Si Shengsheng, highlighting the meticulous craftsmanship and cultural significance embedded in the design.
The Spring Festival Gala, broadcast by CMG, is one of the most-watched television programs globally, uniting families and friends as they gather to celebrate Chinese New Year's Eve. This year's gala promises an array of spectacular performances, including music, dance, comedy, and acrobatics, showcasing the rich diversity of Chinese arts and culture.
Si Shengsheng is expected to become a beloved symbol of the 2025 celebrations, capturing the imagination of audiences both within the Chinese mainland and across the globe. The mascot serves not only as an ambassador of joy and festivity but also as a bridge connecting people to the enduring traditions of the Lunar New Year.
As preparations continue for the grand event, anticipation builds for what promises to be an unforgettable evening filled with entertainment and cultural pride.
Reference(s):
cgtn.com
