Chinese communities around the world are preparing to usher in the Year of the Snake on January 29, 2025. In celebration of this auspicious occasion, China Media Group (CMG) has unveiled the official logo and mascot for its latest Spring Festival Gala, an annual variety show that has been a staple of Chinese New Year's Eve for over four decades.
The newly introduced mascot, named Si Shengsheng, embodies the theme of this year's gala: \"Year of the Snake, Keep Your Spirits Awake.\" The logo and mascot draw inspiration from traditional Chinese culture, symbolizing prosperity, resilience, and renewal as communities welcome the lunar new year.
Si Shengsheng's design integrates elements that reflect the rich heritage and artistic traditions of China, aiming to resonate with audiences both domestically and abroad. The Spring Festival Gala, known for its grand performances and cultural showcases, continues to be a significant event that brings families together to celebrate the lunar new year.
With the unveiling of Si Shengsheng, anticipation builds for the upcoming gala, which promises to deliver an array of performances highlighting China's cultural diversity and modern developments. As preparations are underway, viewers eagerly await the festivities that mark the beginning of the Year of the Snake.
Reference(s):
cgtn.com
