The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. This annual event, known as Chunwan in China, is celebrated for its rich cultural significance and its ability to blend innovation with tradition, captivating audiences across the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. Embracing cutting-edge AR and VR technology, this year's show promises an immersive experience that intertwines classic acts like songs, dances, skits, and crosstalk with interactive features. These modern touches aim to engage viewers and attract a broader audience, particularly the younger generations keen on technological advancements.
Enhancing the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the design showcases intricate details such as spiral patterns derived from a gilded silver \"Ruyi\" unearthed at Famen Temple in northwest China's Shaanxi province, representing prosperity. The mascot's body is adorned with interwoven vines symbolizing vitality and features flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful blend of heritage and artistry encapsulates the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala continues to be a unifying event, bringing together people from diverse backgrounds to celebrate shared traditions while embracing modern innovations. As the gala approaches, audiences worldwide anticipate a night that honors cultural roots and looks toward the future.
