2025_CMG_Spring_Festival_Gala__Tradition_Meets_Technology_with__Si_Sheng_Sheng_

2025 CMG Spring Festival Gala: Tradition Meets Technology with “Si Sheng Sheng”

The 2025 China Media Group (CMG) Spring Festival Gala, a highlight of the Lunar New Year celebrations, is set to enchant audiences with a harmonious blend of tradition and innovation. As the event enters its final rehearsal phase, excitement builds both in China and around the globe for the annual Chunwan.

On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show promises an immersive experience, employing cutting-edge AR and VR technology to bring classic acts—songs, dances, skits, and crosstalk—to life. Interactive elements aim to engage viewers, particularly younger generations, offering a fresh take on cherished traditions.

Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.

The CMG Spring Festival Gala continues to be a cultural touchstone, reflecting the dynamic evolution of Chinese traditions. By integrating modern technology with age-old customs, the 2025 gala aims to resonate with viewers worldwide, bridging generations and cultures during this auspicious time of year.

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