The 2025 China Media Group (CMG) Spring Festival Gala is poised to dazzle audiences with a mesmerizing blend of tradition and cutting-edge technology. As a cherished cornerstone of Chinese New Year celebrations, the gala, known as Chunwan in China, has completed its fourth and final rehearsal on January 22, finalizing an exciting lineup that promises to captivate viewers both in China and around the world.
This year's gala is embracing innovation like never before. Leveraging advanced AR and VR technologies, the show offers an immersive experience that intertwines classic performances—songs, dances, skits, and crosstalk—with interactive elements designed to engage audiences, particularly the younger generation. The incorporation of these technologies heralds a new era for the traditional gala, ensuring its relevance and appeal in the digital age.
A highlight of the 2025 gala is the introduction of its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by rich Chinese cultural heritage, \"Si Sheng Sheng\" embodies prosperity and vitality. The mascot features intricate design elements, including spiral patterns from a gilded silver Ruyi unearthed from Famen Temple in northwest China's Shaanxi province. Its body is adorned with interwoven vines and flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques, blending heritage with artistry.
The CMG Spring Festival Gala continues to be a significant cultural event, reflecting the fusion of traditional Chinese culture with modern innovation. By integrating advanced technology and artistic expression, the 2025 gala not only preserves cherished traditions but also invigorates them, offering a fresh and engaging celebration that resonates with audiences across generations.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
