Chinese communities around the world are preparing to welcome the Year of the Snake on January 29, 2025. In celebration of this significant occasion, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala.
Si Shengsheng, the newly introduced mascot, embodies the spirit of the 'Year of the Snake, Keep Your Spirits Awake'—this year's theme for the gala. The mascot's design draws inspiration from traditional Chinese culture, symbolizing wisdom, agility, and rejuvenation.
The CMG Spring Festival Gala, a beloved variety show that has been airing on Lunar New Year's Eve for over four decades, is a much-anticipated event for Chinese people worldwide. The unveiling of Si Shengsheng and the new logo has generated excitement, highlighting the gala's commitment to showcasing rich cultural heritage while embracing innovation.
According to CMG representatives, the mascot and logo were crafted to resonate with audiences of all ages, emphasizing the importance of staying spirited and optimistic in the coming year. The design integrates traditional artistic elements with modern aesthetics, reflecting the dynamic fusion of the old and the new in contemporary Chinese society.
As the Year of the Snake approaches, anticipation builds for the 2025 Spring Festival Gala. Viewers across the globe are eager to experience the spectacular performances, which will feature a blend of traditional and contemporary acts, celebrating the diversity and vibrancy of Chinese culture.
Reference(s):
cgtn.com
