As Chinese communities around the world prepare to usher in the Year of the Snake on January 29, 2025, excitement builds for the latest Spring Festival Gala. China Media Group (CMG) has unveiled a captivating logo featuring an official mascot named Si Shengsheng, embodying this year's theme, \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, an annual variety show airing on Lunar New Year's Eve for over four decades, is a cherished tradition that brings together families across the globe. This year's mascot, Si Shengsheng, draws inspiration from Chinese culture, symbolizing wisdom, flexibility, and renewal—all traits associated with the snake in Chinese folklore.
\"Si Shengsheng represents the spirit of transformation and vigilance,\" said a CMG spokesperson. \"We hope that through this mascot, we can inspire audiences to embrace change and stay alert to the opportunities and challenges that the new year brings.\"
The logo showcases Si Shengsheng in vibrant colors, intertwining traditional artistic elements with modern design. The mascot's name, \"Si Shengsheng,\" combines the Chinese character for \"snake\" (蛇, shé) with the sound of vitality and life, reflecting a message of resilience and optimism.
Anticipation for the gala is high, with viewers eager to see how the performances will incorporate the themes of the Year of the Snake. The gala is renowned for its spectacular showcases of music, dance, comedy, and drama, highlighting the richness of Chinese culture and its contemporary interpretations.
As families gather to celebrate the Lunar New Year, Si Shengsheng is set to become a beloved symbol, uniting people in a shared appreciation of heritage and the ever-evolving tapestry of traditions.
Reference(s):
cgtn.com
