Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of this significant cultural event, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala, a variety show that has captivated audiences on Lunar New Year's Eve for over four decades.
This year's theme, \"Year of the Snake, Keep your Spirits Awake,\" is embodied by the charming mascot named Si Shengsheng. The mascot's design draws inspiration from traditional Chinese art and mythology, symbolizing wisdom, grace, and renewal associated with the snake in Chinese culture.
The Spring Festival Gala is a much-anticipated event that brings families together to celebrate the Lunar New Year with performances ranging from music and dance to comedy skits and acrobatics. CMG's unveiling of Si Shengsheng adds an element of excitement and cultural pride to this year's festivities.
As Chinese communities around the globe prepare for the Lunar New Year, the introduction of Si Shengsheng resonates with millions who cherish the traditions and cultural heritage of the Spring Festival. The Gala not only entertains but also serves as a bridge connecting people with their roots and promoting cultural understanding worldwide.
With the new mascot and theme, CMG aims to infuse fresh energy into the beloved Gala, encouraging viewers to embrace the qualities of the snake and \"keep their spirits awake\" in the coming year.
Reference(s):
cgtn.com
