As Chinese communities around the world prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled the official logo and mascot for this year's Spring Festival Gala. The mascot, named Si Shengsheng, embodies the rich cultural heritage and traditions associated with the snake in Chinese culture.
The Spring Festival Gala, an annual variety show broadcast on Lunar New Year's Eve for over four decades, is one of the most watched television programs globally. This year's theme, \"Year of the Snake, Keep Your Spirits Awake,\" reflects a message of vigilance, wisdom, and renewal, qualities often attributed to the snake in Chinese mythology.
Si Shengsheng, the newly introduced mascot, is designed to capture the essence of the snake's symbolic meaning. The character is expected to resonate with audiences both in China and internationally, serving as a cultural ambassador that highlights the uniqueness of Chinese traditions during the Lunar New Year celebrations.
The unveiling of the logo and mascot marks the beginning of the festivities leading up to the gala. Viewers can anticipate a vibrant showcase of performances that blend traditional and contemporary arts, celebrating the diversity and dynamism of Chinese culture.
The Spring Festival Gala continues to be a significant cultural event, fostering a sense of unity and connection among Chinese communities worldwide. With Si Shengsheng at the forefront, this year's gala aims to inspire and entertain, keeping spirits awake as the Year of the Snake unfolds.
Reference(s):
cgtn.com
