Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the Lunar New Year celebrations, China Media Group (CMG) has unveiled a captivating new logo and mascot for its annual Spring Festival Gala.
The official mascot, named Si Shengsheng, embodies the spirit of this year's theme: \"Year of the Snake, Keep your Spirits Awake.\" The design draws inspiration from traditional Chinese culture, symbolizing wisdom, grace, and renewal associated with the snake in the Chinese zodiac.
For over four decades, the CMG Spring Festival Gala has been a cornerstone of Lunar New Year's Eve, bringing joy and entertainment to millions of viewers around the globe. This year's mascot and theme aim to resonate with audiences by highlighting the importance of vigilance and perseverance in the face of challenges.
The new logo features Si Shengsheng intertwined with traditional Chinese artistic elements, creating a harmonious blend of heritage and modernity. The mascot's lively expression and dynamic pose represent the awakening of spirits and the hopeful beginnings that the new year promises.
As the Year of the Snake approaches, communities worldwide eagerly await the Spring Festival Gala's spectacular performances and cultural showcases. With Si Shengsheng leading the way, the 2025 celebration is set to inspire and uplift audiences, reinforcing the Gala's legacy as a beacon of cultural unity and festivity.
Reference(s):
cgtn.com
