As Chinese communities around the world prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled the official logo and mascot for its much-anticipated Spring Festival Gala. The gala, a cherished annual variety show broadcast on Lunar New Year's Eve for over four decades, has become an integral part of Lunar New Year celebrations for many.
This year's theme, \"Year of the Snake, Keep Your Spirits Awake,\" is embodied by the new mascot, Si Shengsheng. The character, whose name playfully echoes the Chinese word for \"snake\" and conveys a sense of vitality, is designed to capture the dynamic spirit of the upcoming year.
The unveiling ceremony showcased the logo featuring Si Shengsheng, which blends traditional Chinese cultural elements with modern design aesthetics. The mascot is depicted with sleek lines and vibrant colors, symbolizing agility, wisdom, and renewal—qualities often associated with the snake in Chinese folklore.
According to CMG representatives, Si Shengsheng aims to resonate with audiences both young and old, bridging generations through a shared appreciation of cultural heritage. \"We wanted a mascot that not only represents the essence of the Year of the Snake but also embodies the festive spirit of the Spring Festival,\" a CMG spokesperson explained.
The Spring Festival Gala, known for its grand performances and star-studded lineups, is one of the most-watched television events globally, drawing audiences from across the Chinese mainland and the wider diaspora. The introduction of Si Shengsheng adds to the excitement, with merchandise and interactive experiences planned to engage viewers leading up to the event.
As preparations continue, anticipation is building for how Si Shengsheng will feature in the gala's performances and festivities. The mascot is expected to make appearances in various segments, delighting audiences and enhancing the celebratory atmosphere of the Lunar New Year.
The 2025 Spring Festival Gala will air live on January 28, 2025, uniting families and communities in celebration of the new lunar year. With Si Shengsheng at the forefront, this year's gala promises to be a memorable tribute to tradition and a hopeful embrace of the future.
Reference(s):
cgtn.com
