Around the world, Chinese communities are ushering in the Year of the Snake on January 29, 2025. In anticipation of Lunar New Year’s Eve, China Media Group (CMG) has unveiled the logo and official mascot for its latest Spring Festival Gala, an annual variety show that has been delighting audiences for over four decades.
The mascot, named Si Shengsheng, is at the heart of this year’s theme: “Year of the Snake, Keep Your Spirits Awake.” Reflecting the cultural significance of the snake in Chinese tradition, Si Shengsheng embodies wisdom, grace, and renewal—qualities celebrated during the festivities.
The unveiling of Si Shengsheng has generated excitement among viewers who look forward to the Gala’s blend of music, dance, comedy, and traditional performances. The Spring Festival Gala is not just an entertainment spectacle; it is a unifying event that connects Chinese people domestically and abroad, fostering a shared sense of heritage and anticipation for the year ahead.
This year’s theme encourages optimism and alertness, resonating with audiences seeking inspiration and encouragement. As preparations continue, the 2025 Spring Festival Gala promises to deliver a memorable celebration that honors tradition while embracing the future.
Reference(s):
cgtn.com
