As Chinese communities around the world prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled its new logo and official mascot for the upcoming Spring Festival Gala. The beloved annual variety show, which has been a staple on Lunar New Year’s Eve for over four decades, introduces “Si Shengsheng” as the face of this year’s theme: “Year of the Snake, Keep Your Spirits Awake.”
“Si Shengsheng,” a charming snake character embodying wisdom, agility, and renewal, draws inspiration from traditional Chinese culture and mythology. The mascot’s design blends contemporary aesthetics with classic elements, symbolizing the intertwining of China’s rich heritage and modern vibrancy.
The unveiling ceremony showcased Si Shengsheng amidst a backdrop of festive decorations and performances. CMG representatives highlighted the mascot’s significance in promoting cultural identity and unity among Chinese people worldwide.
“The Year of the Snake is a time of transformation and rebirth,” commented a CMG spokesperson. “Si Shengsheng represents the resilience and vitality of our culture, and we hope it will resonate with audiences across generations.”
The Spring Festival Gala, known for its spectacular performances and star-studded lineup, is eagerly anticipated by viewers both within China and across the globe. This year’s program promises a blend of traditional arts and contemporary entertainment, reflecting the evolving tapestry of Chinese society.
As the Lunar New Year approaches, Si Shengsheng is set to become a prominent figure in celebrations, featuring in promotional materials, merchandise, and interactive events. The mascot aims to engage the diaspora and foster a deeper connection with Chinese traditions.
With the debut of Si Shengsheng, CMG continues its mission to celebrate Chinese culture and bring joy to millions during the most significant festival of the year. The 2025 Spring Festival Gala is poised to be a memorable event, uniting families and communities in the spirit of renewal and hope.
Reference(s):
cgtn.com
