New York, January 16—China Media Group (CMG) kicked off its series of special overseas activities for the Spring Festival Gala with a vibrant event titled ‘Prelude to the Spring Festival Gala’ held in New York City. The event marked the beginning of global celebrations connecting audiences around the world to China’s most significant traditional festival.
In a heartfelt video address, Shen Haixiong, President and Editor-in-Chief of CMG, extended warm greetings and highlighted the importance of cultural exchange in fostering mutual understanding. He emphasized CMG’s commitment to bringing the rich heritage of the Spring Festival to international audiences.
Distinguished guests graced the occasion, including Xie Feng, Chinese Ambassador to the United States; Fu Cong, China’s Permanent Representative to the United Nations; and Stephen Orlins, President of the National Committee on U.S.-China Relations. Each delivered speeches underscoring the significance of cultural festivities in strengthening diplomatic ties and promoting global harmony.
Ernesto Ottone, UNESCO Assistant Director-General for Culture, offered his congratulations via a video message on the successful inclusion of the Spring Festival in the UNESCO Intangible Cultural Heritage list. He praised China’s efforts in preserving and sharing its cultural traditions with the world.
The event saw the attendance of nearly 200 guests, among them Chen Li, Chinese Consul General in New York, and diplomats from countries including Denmark, Greece, Pakistan, Egypt, the UAE, Nicaragua, Cuba, and the Maldives. Representatives from various sectors, including business, academia, and the arts, also participated, reflecting the diverse interest in strengthening cultural ties with China.
The ‘Prelude to the Spring Festival Gala’ treated attendees to a preview of performances and activities planned for the upcoming festivities. The gala showcased traditional Chinese music, dance, and art, offering a glimpse into the rich cultural tapestry that characterizes the Spring Festival celebrations.
The Spring Festival, known globally as the Chinese New Year, is a time-honored tradition that signifies renewal and unity. CMG’s initiative to host events abroad signifies a growing effort to share these cultural treasures with the international community, promoting cross-cultural appreciation and understanding.
As the world becomes increasingly interconnected, events like these play a pivotal role in bridging cultural gaps and fostering global friendships. CMG’s overseas activities are set to continue, bringing the joy and spirit of the Spring Festival to audiences worldwide.
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CMG held the "Prelude to the Spring Festival Gala” event in New York
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