As the 2025 Spring Festival approaches, China is witnessing an unprecedented surge in domestic travel. Projections indicate a record-breaking nine billion inter-regional movements, marking a seven percent increase from the previous year. This massive migration highlights the country’s vibrant cultural traditions and the strong desire of its people to reunite with family and explore new destinations during the holidays.
Ice Tourism: Northern Cities Embrace the Chill
Northern cities like Harbin, Changchun, and Urumqi are experiencing a tourism boom as visitors flock to embrace the magic of winter. The allure of ice and snow activities has captivated many, with travelers eager to admire intricate ice sculptures, glide down snowy slopes, and immerse themselves in winter festivals.
Harbin, known as the “Ice City” of northeast China’s Heilongjiang province, has become a hotspot for winter enthusiasts. According to data from a Chinese travel platform, bookings for Harbin have soared by 32 percent year on year. The city’s renowned Ice and Snow Festival offers a dazzling display of ice architecture and art that draws millions of visitors annually.
Warm Tourism: Southern Retreats Heat Up
While the north celebrates the cold, southern destinations are attracting those seeking warmer climates. Cities along the southern coast are becoming popular retreats for travelers looking to escape the winter chill. The diversity in attractions across China caters to a wide range of preferences, making it an ideal time for exploration.
The surge in both ice and warm tourism reflects a broader trend of cultural and recreational engagement among Chinese residents. With the continued growth of the tourism industry, businesses and local economies are benefiting from the increased activity during this peak travel season.
As travelers set out across the country, the 2025 Spring Festival is not only a time for reunion but also a celebration of China’s rich and varied landscapes. From the icy wonders of the north to the sunny shores of the south, the nation offers endless opportunities for adventure and connection.
Reference(s):
cgtn.com
