The timeless tale of Madam White Snake from the Southern Song Dynasty (1127-1279) is a well-known Chinese folklore, often adapted for theater, film, and television. The latest adaptation of this legend is the animated film ‘White Snake: Afloat’, which is set to debut in cinemas across China on August 10.
Coinciding with this year’s Qixi Festival—a traditional celebration that commemorates the love between a cowherd and a weaver girl—the film’s release is eagerly anticipated. The Qixi Festival, often referred to as Chinese Valentine’s Day, is an auspicious time for tales of romance, making it an ideal occasion for the premiere of ‘White Snake: Afloat’.
The film is expected to boost tourism, as audiences rekindle their interest in the timeless legend and explore the cultural heritage associated with the story. ‘White Snake: Afloat’ brings a fresh perspective to the classic narrative, promising to captivate both longtime fans and new audiences with its innovative animation and storytelling.
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Animated romance film set for Qixi Festival release boosts tourism
cgtn.com
