As the China International Import Expo (CIIE) unfolds this year, a significant presence of 220 Japanese companies highlights the robust economic and trade partnership between Japan and China. Among these, LIXIL Group, a leading Japanese furnishing company, is making notable strides in serving Chinese consumers with high-quality goods.
In an exclusive interview with CGTN anchor Michael Wang, Adele Tao, Senior Vice President at LIXIL Group, shared her perspectives on the latest trends in China’s consumption market and the company’s strategies in this dynamic landscape. “Chinese consumers are increasingly seeking products that combine quality, innovation, and sustainability,” Tao remarked. “At LIXIL, we are harnessing new productive forces to meet these demands, delivering products that enhance living experiences.”
Tao emphasized the importance of understanding local consumer needs while leveraging global expertise. LIXIL is investing in research and development to tailor its offerings to the preferences of the Chinese market. This approach not only aligns with the company’s commitment to quality but also strengthens its position in one of the world’s most influential economies.
The participation of LIXIL and other Japanese firms at the CIIE underscores a shared vision for mutual growth and collaboration. As the consumption market in China continues to evolve, businesses that adapt and innovate are poised to thrive. Tao concluded, “We are excited about the opportunities ahead and remain dedicated to contributing positively to the lives of our customers in China.”
Reference(s):
LIXIL: New productive forces serve consumers with high-quality goods
cgtn.com
