The Mid-Autumn Festival, also known as the Moon Festival, is a cherished tradition in China, celebrated with lanterns, mooncakes, and family gatherings under the full moon. This year, Chinese artist He Wei is bringing a fresh perspective to this age-old celebration by blending traditional motifs with modern digital animation.
He Wei and his team have captivated audiences with a series of short videos that reimagine iconic festival symbols such as jade rabbits and the full moon. Using cutting-edge digital techniques, they have breathed new life into these timeless images, creating a visual feast that resonates with both the young and old.
“Our goal was to bridge the gap between tradition and modernity,” He Wei shared in an interview with CGTN. “We wanted to showcase the beauty of our cultural heritage in a way that speaks to today’s audience.”
The digital animations have been widely shared on social media platforms, allowing people around the world to experience the magic of the Mid-Autumn Festival. By merging technology with tradition, He Wei hopes to foster a deeper appreciation for Chinese culture and promote cross-cultural understanding.
“Art is a universal language,” he said. “Through these animations, we aim to connect people and share the joy of the festival with a global audience.”
As the full moon rises, He Wei’s work illuminates not just the night sky but also the shared human experience of celebration and connection.
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Scrolling through China's moon festival with digital animations
cgtn.com
