The 33rd Summer Olympic Games are set to take place in Paris, France, from July 26 to August 11. China Media Group (CMG) is gearing up to bring the excitement of the Olympics to audiences worldwide through cutting-edge technological innovations.
Transitioning from the Winter Olympics in Beijing to the upcoming Summer Olympics in Paris, CMG continues to push the boundaries of broadcasting. With a focus on enhancing the viewer experience, CMG aims to showcase the Olympic events with unprecedented clarity and engagement.
In 2023, CMG and Olympic Broadcasting Services (OBS) signed a cooperation memorandum in Beijing, establishing a long-term partnership for the 2024 Paris Olympic Games and future events. This collaboration stems from the strategic agreement between the International Olympic Committee (IOC) and CMG.
The partnership entails in-depth cooperation in event broadcasting, technology application, and market development. By working closely together, CMG and OBS aim to promote the widespread dissemination of the Olympic spirit and culture, fostering common development and enriching the global audience’s experience.
As the countdown to the Paris Olympics begins, CMG’s commitment to leveraging technological advancements promises to bring the thrill of the Games to viewers like never before.
Reference(s):
cgtn.com
