In recent years, “immersive” has become a buzzword in travel experiences. Travelers worldwide are seeking to move beyond tourist landmarks, craving authentic and engaging encounters with local culture. In response to this trend, an ancient water town in east China’s Zhejiang Province is offering visitors a summer cultural journey filled with historical wonders and enriching activities.
Located along the tranquil waterways of Zhejiang, the water town has preserved its ancient architecture and traditions, providing a picturesque backdrop for cultural exploration. Visitors can wander through narrow alleys lined with traditional wooden houses, cross stone bridges arching over serene canals, and experience the charm of a bygone era.
This summer, the town has launched a series of immersive programs that allow guests to engage directly with Chinese culture. Activities include traditional handicraft workshops where visitors can learn skills like silk weaving, paper cutting, and pottery making from local artisans. Evening performances feature classical Chinese music and traditional dances, bringing the town’s rich heritage to life.
One highlight is the water lantern festival, where participants can craft their own lanterns and release them onto the canals under the moonlight, a practice symbolizing wishes for good fortune and happiness. Culinary enthusiasts can join cooking classes to learn how to prepare regional dishes using local ingredients, offering a taste of Zhejiang’s gastronomic tradition.
“We wanted to create an experience that goes beyond sightseeing,” said Li Ming, a coordinator of the cultural programs. “By involving visitors in our traditions, we hope they develop a deeper appreciation of our heritage and carry these memories with them.”
The initiative has attracted a diverse range of visitors, from global travelers seeking authentic experiences to families eager to educate their children about Chinese culture. It also appeals to the Asian diaspora looking to reconnect with their roots.
Academics and researchers have shown interest as well, viewing the town as a living museum of Chinese history and society. Business professionals and investors are observing how cultural tourism can drive sustainable economic development in the region.
As the world opens up to travel again, Zhejiang’s ancient water town stands out as a destination that offers not just scenic beauty but a meaningful connection to China’s rich cultural tapestry. The town invites all to step back in time and immerse themselves in experiences that are both educational and unforgettable.
Reference(s):
Ancient water town resort's program highlights Chinese culture
cgtn.com
