In the heart of Dubai’s automotive hub along Sheikh Zayed Road, a new player is making waves. Renowned Chinese brand Hongqi has established its flagship showroom amid a cluster of prestigious car dealerships, marking a significant entry of Chinese electric vehicles (EVs) into the United Arab Emirates (UAE) market.
Hongqi is not alone in this venture. China’s BYD, a leading EV manufacturer, has also expressed interest in the UAE market, with plans to open flagship showrooms and launch new EV models in the country. As of early 2023, several Chinese car companies have entered the UAE market, offering a diverse range of EV products.
Chinese Brands Taking Center Stage
Partnering with established local dealers, Chinese carmakers have successfully navigated the UAE market, building brand recognition through rich business experience and extensive sales networks. The new energy vehicles from these Chinese brands have quickly become a preferred choice among local consumers seeking innovative and sustainable transportation options.
In a testament to their growing influence, Chinese EVs have even caught the attention of local authorities. For instance, high-end models have been considered for inclusion in Dubai’s fleet of luxury police patrol vehicles, reflecting both technological advancement and the UAE’s commitment to embracing sustainable energy solutions.
Reference(s):
Middle East insights: How Chinese EV makers are tapping into UAE
cgtn.com
