Beijing’s iconic 798 Art District became the epicenter of New Year festivities as 130,000 visitors gathered to welcome 2026 with a dazzling blend of art, culture, and innovation. The event, structured around the '1 flagship landmark + 8 themed venues + N diverse activities' framework, transformed the industrial-chic space into a vibrant hub of creativity.
Attendees enjoyed live music performances, traditional dance showcases, and hands-on experiences with intangible cultural heritage crafts. Pop-up markets featuring local artisans and interactive light installations added to the festive atmosphere, culminating in a midnight countdown that lit up the district with projections symbolizing hope for the new year.
Organizers highlighted the celebration’s role in revitalizing urban cultural tourism, with preliminary estimates suggesting a 35% increase in visitor spending compared to pre-pandemic New Year events. The success underscores Beijing’s growing influence as a global center for creative industries as 2026 begins.
