Amidst the biting cold of northern China's Inner Mongolia Autonomous Region, a novel winter activity is defying extreme temperatures and capturing global attention. Ice floating – where adventurers drift along unfrozen river sections in specialized cold-protection suits – has emerged as 2025's most unexpected tourism phenomenon, drawing thrill-seekers to the region's frosty landscapes.
Subzero Adventure Gains Momentum
First introduced to China three years ago, this Arctic-inspired activity has seen participation triple this winter season despite temperatures regularly plunging to -40°C. Local operators report bookings filled through February 2026, with visitors combining ice floating with traditional Mongolian cultural experiences.
Economic Frost Turns to Opportunity
The surge comes as Inner Mongolia capitalizes on its harsh winters through innovative tourism. "This year marks a turning point in our winter economy," said regional tourism official Zhang Wei. "We're transforming climatic challenges into unique experiences that showcase our natural resilience."
Global Appeal Meets Local Tradition
While attracting international adventure tourists, the activity also resonates with domestic travelers seeking novel winter experiences beyond conventional skiing. Evening floats frequently incorporate elements of Mongolian folk culture, with participants warming up in traditional yurts post-excursion.
