Budapest's iconic Christmas markets and thermal baths are witnessing an unprecedented surge in visitors from the Chinese mainland this December, marking a significant shift in Central Europe's winter tourism patterns. Local businesses report Chinese travelers now constitute nearly 18% of all foreign visitors during the festive season – a threefold increase from pre-2025 levels.
The trend follows eased travel restrictions and increased direct flights between major Chinese cities and the Hungarian capital. “Our occupancy rates have remained above 90% throughout December,” said Anna Kovács, manager of the historic Gresham Palace hotel. “Many Chinese guests specifically request rooms overlooking the Danube River illumination displays.”
Economic analysts note the tourism boom aligns with growing Chinese investment in Hungary's infrastructure projects. Budapest's Vörösmarty Square market has added Mandarin signage and traditional Chinese payment options to accommodate visitors. Cultural exchange programs featuring Hungarian folk art demonstrations have become particularly popular among tour groups.
While European travelers still dominate overall visitor numbers, tourism officials confirm December 2025 will set new records for off-season revenue. The phenomenon underscores changing global travel patterns as Asian markets gain prominence in international tourism.
