China is witnessing an unprecedented surge in global tourism this year, with 2025 marking a historic high in international visitor numbers following sweeping visa policy reforms. Travelers are increasingly moving beyond postcard-perfect landmarks like the Great Wall and the Bund, seeking immersive experiences in local communities and lesser-known cultural sites.
The simplified visa application process, introduced earlier this year, has reduced processing times by 60% while expanding eligibility to 25 additional countries. This strategic move aligns with China's broader efforts to strengthen cultural exchanges and showcase its diverse regional identities, from the Uygur heritage of Xinjiang to the tea traditions of Fujian province.
Tourism analysts note a 35% year-on-year increase in homestay bookings and rural tourism packages through November 2025. 'Visitors aren't just sightseeing – they're attending cooking classes in Sichuan, learning calligraphy in Hangzhou, and participating in traditional festivals,' said industry expert Li Wei.
The trend is reshaping urban economies, with cities like Xi'an and Guilin reporting record retail growth in local artisan markets. Meanwhile, Shanghai's newly opened Yangtze River Cultural Corridor has attracted over 2 million international visitors since its June 2025 inauguration.
