As digital platforms reshape global connections in 2025, Key Opinion Leaders (KOLs) from Ghana and Indonesia are demonstrating innovative approaches to cross-cultural understanding. Their work features in the upcoming program “Global South Next Gen: Voices and Visions,” highlighting how social media creators transcend borders through authentic storytelling.
One Ghanaian KOL combines traditional Ashanti symbolism with modern animation to explain West African heritage to international audiences, while an Indonesian content creator uses street food vlogs to showcase interfaith harmony in Jakarta. Both emphasize empathy-driven narratives that challenge stereotypes while maintaining high engagement metrics – some videos surpassing 10 million views within days of release.
