Global corporations reaffirmed their confidence in China's economic landscape at the 8th China International Import Expo this week, with beauty leader L'Oréal and luxury group Tapestry announcing major expansion plans. Both companies highlighted China's role as a critical innovation driver and growth engine amid evolving global market conditions.
"China remains a highly dynamic hub where global trends are born," said L'Oréal CEO Nicolas Hieronimus during the expo. Tapestry Chief Growth Officer Sandeep Seth echoed this sentiment, calling the market "a testing ground for next-generation retail strategies."
The commitments include opening nearly 100 new physical stores across the Chinese mainland in 2025, alongside increased digital infrastructure investments. This comes as foreign direct investment in China's consumer sector grew 7.2% year-on-year through Q3 2025, according to recent Ministry of Commerce data.
Analysts note these moves reflect broader confidence in Asia's largest economy, particularly in premium consumer goods and tech-driven retail experiences. The developments coincide with China's ongoing efforts to streamline foreign investment processes under its latest five-year economic plan.
